
Americas Army Operation's
Launched in July 2002 the
America's Army game, which is rated "T" for Teen by the ESRB, has become
one of the most popular computer games in the world. America's Army has
penetrated contemporary culture and is one of the most recognizable game
brands as a result of its unique inside perspective of the U.S. Army and
its exciting gameplay. As the game's popularity continued to grow with
each of its dozens of new version releases, the Army has expanded its
brand through a variety of products including console and cell phone
games, America's Army merchandise such as t-shirts, the Real Heroes
program which tells the stories of heroic Soldiers, training
applications for use within the military and government sectors, and the
incredible Virtual Army Experience. In the near future, the America's
Army brand will expand with the launch of America's Army: True Soldiers
for Xbox 360 in the Fall of 2007 and America's Army version 3.0 next
year.
In the America's Army game, players are bound by Rules of Engagement
(ROE) and grow in experience as they navigate challenges in
teamwork-based, multiplayer, force versus force operations. In the game,
as in the Army, accomplishing missions requires a team effort and
adherence to the seven Army Core Values. Through its emphasis on team
play, the game demonstrates these values of loyalty, duty, respect,
selfless service, honor, integrity and personal courage and makes them
integral to success in America's Army.
In keeping with the dynamic nature of Soldiering, the America's Army
game will continue to expand and will allow players to explore the Army
of today, tomorrow and the future.
There's strong, and then there's Army Strong!